TEACHING: radical cola challenge

Radical Cola Challenge

Designed by artist Amy Balkin, the ‘RADICAL COLA CHALLENGE’ compares ideology through taste and politics. The tasters each ‘blind’ tasted three colas, each with their own distinct manifestos. The tasters decided which taste and manifesto they preferred and if their ‘politics and tastes aligned’.

•Do your tastes and politics align?

• Cube-cola: “Standing on the Hands of Giants”
is an open source recipe reverse-engineered from the original Coke / coca-cola recipe. This project merges domestic and scientific methodologies whilst also challenging the corporate / capitalist strategies of intellectual property.

Radical Cola challenge
Kate Rich & Kayle Brandon

• Kofola: “If you love her, there is nothing to question”
Originated in the communist Czechoslovakia from plant research and was popular as it became a substitute for Western cola-based drinks like Coca-Cola or Pepsi.

• Mecca Cola- “Shake your Conscience”
Marketed as an alternative to a notorious U.S. brands, Mecca-Cola was launched in France, in 2002, by Tawfik Mathlouthi as a means of aiding Palestinians.

• Ubuntu Cola: “humanity or fellow feeling; kindness”
Fair trade cola with ingredients from Malawi & Zambia.

• Coca Cola: “Open Happiness”, “It’s the Real Thing”, “You Can’t Beat the Feeling “, “Delicious and Refreshing
”, …
Invented in the late 19th century by John Pemberton, Coca-Cola was originally intended as a patent medicine consisting of kola nuts and coca leaves. . Brought out and marketed by businessman Asa Griggs Candler led Coke to dominance of the world soft-drink market throughout the 20th century. The drink’s name refers to two of its original ingredients. it has become a symbol of Western Capitalism, freedom/free market.
Further Coke Slogans

• karma Cola: “Drink No Evil”
Made from the cola nut grown by the Mende and Temne people in Boma, Sierra Leone. Proceeds go to the growers’ families to re-establish their lives in the aftermath of civil war and ebola.

Who, What, Why: In which countries is Coca-Cola not sold?